We’ll be happy to share our secrets in successful promotion of medical and pharmaceutical brands but we’ll not mention their names as we value confidentiality.
Increase reach and frequency of contacts with doctors, joint promotion with FTF visits.
More than 23,000 website visitors, 19,000 doctors registered, and 12,000 webinar participants online.
Reach the target doctors living in cities with population over 500,000 people to introduce information about the medication and to register the doctors at the company website.
More than 7,500 target doctors in Russia reached.
Maintenance of the frequency of contact with target group.
Increase of reach among specialists, including those living in isolated regions.
More than 25,000 target doctors in Russia reached.
Registration of general practitioners at the company website.
More than 4,000 general practitioners registered at the website.
Creation of personalized Approved Emails and their uploading to Veeva so that they can be sent by medical representatives during their visits.
67 E-mails in 4 clinical areas with the average performance:
Open Rate – 28 %
Click Rate – 4.5 %
Action Rate – 8 %